EYESIGHT WITHOUT INSIGHT = NO SIGHT
The analogy of sight is very important for what we do at Bouncing Orange. Not only can the idea of sight be taken on a literal level as we create your visual online presence in the form of your website + online marketing, but sight is a great analogy for how we work metaphorically. At Bouncing Orange it’s important we are visionary together, that we look further than what we already know, and together we see things others may not. It’s framed within our purpose of creating something better.
So … in the first instance, we take a closer look. We zoom in, amplify our focus. We seek to understand the key insight you used to build your business around. It could be an insight about a competitive product edge, it might be an insight about a gap in the market as customers experience it, or it could be a deeper universal truth that binds us all. Either way, we’re pursuing knowledge around how your product solves your customer need. Speaking of customers, this is where we broaden our focus, widen our lense, now taking a step back from your business. At this point we’re looking for a deeper, more accurate understanding of your category, the market you operate in, and your customers lives. We then zoom our focus on your customers lives, where the end game is understanding what’s going on for them. To do this, we love to conduct research, working with you to understand the rational and irrational beliefs that turn non-customers into customers. And there’s the love.
At Bouncing Orange, eyesight without insight ends up as no sight.
BE SO GOOD THEY CAN’T IGNORE YOU
When we refer to Identity, we’re opening a conversation around Brand.
At Bouncing Orange, we believe brand is no longer what we as businesses tell customers, it’s the story our customers tell each other. For it’s in those stories our customers will talk of their experiences of us, will explain their perceptions of how we matched their expectations, and if we’ve understood and met their needs sufficiently, they may refer us. So while many business think brand is actually talking about product, we believe that’s a short coming in thinking. To us, brands are intrinsically about people, the way we live our lives, and how as people we interact with the business world. Products on the other hand, are what we as businesses supply. Brands begin with a promise, but ultimately they are a fusion of how your product provides a solution to a problem in peoples lives, and as a result, how that experience gives people cause to talk about you.
How then does online create a platform for a customer to experience you? At the rudimentary product level, Bouncing Orange will help with the WHAT of your brand: your logo, your brand story, you brand look (on your web page). We’ll also understand and contribute to building the WHY of your brand: understanding why your customers use you, why your product solves a pain point in their lives in a way that is better or more unique than your competitors, discovering ways to engage on deeper levels.
Just like you, your company has an identity. What it means to people, what it offers, the way it looks, and what you’re like to deal with. At Bouncing Orange, our focus is to define what your user interaction looks like, and then set about creating it making it so good, people can’t ignore you.
Your online digital space is another opportunity for you to be great. We believe the medium is the metaphor. As a metaphor, it’s important to understand what online represents, to gain a better understanding of what’s going on for people when they interact with it. It’s from this understanding we can determine how to shape your digital presence, ensuring we match you and your offering to your customer and their needs.
At Bouncing Orange, we believe in responsible use of technology. We believe technology serves humanity. We view technology as a tool to create more, a tool in a tool box where it’s purpose is to deliver better. Too often we hear stories when technology is not viewed like this, and therefore it’s not done right. The results of this failure create havoc. If done badly (and one example of badly is insufficient thinking time is invested the early stages) people’s lives are made more complicated. Too hard! For us, online is an opportunity to amplify the essence of what you stand for. Online is wonderful way to simultaneously invite people into your world, and add to their lives, to give them something. Our focus is to create your powerful story online, a reason to believe. We have a process, the purpose of which is to create connection. The benefit of connection is action. It’s about stimulating a response.
We invite you to view our process below to learn how to be Bouncing Orange great.
MAKING YOU BOUNCE
Part of being solution focused is finding ways to make you bounce. There are lots of tools to do help us achieve this online. SEO. SEM. PPC. Bounce. Bounce. Bounce. In actuality, these and others are simply methods to invite people to experience what you believe, and what we have created. Each requires a different strategy to execute it most effectively, the purpose of which is delivering you the best results possible.
OUR INTENT IS TO CREATE BETTER
Better at Bouncing Orange is about understanding consumer behaviour. It’s about deepening engagement, the purpose of which is to drive better results for you. So better in our world means looking at data and asking questions, while remembering the data represents real humans. It’s not just numbers, what we are viewing is online behaviour, and that online behaviour is motivated by something, and reflective of people’s needs. Our role is to use our experience to work with you to understand the numbers, to know what they mean, and to use this knowledge to inform the decisions we take to move forward.
So we use a number of different sources to complete a report. The report will show you the number of visitors to your site, and perhaps more importantly, how they interact with you. This knowledge facilitates observations around ‘usability’. Here the purpose is to evaluate the hunches we have used (about what your customer wants) as we built you site, determining whether those hunches have actually hit the mark meeting customer expectations.
We have a phrase at Bouncing Orange. Don’t expect to see change if you don’t make one. Making you bounce involves a willingness to be agile, to adapt, to be fluid. It’s both about the data, and what it means. Let’s bounce together.
We’re pleased to show you some examples of what we mean:
How did traffic to your site change from the previous week?
There were 305 page views this week: A 33,77% increase over the last week and is the first positive growth in the last three weeks.
What is significant about your visitors?
- New Visitors Returning Visitors
What devices are your visitors using?
Mobile Tablet Desktop
How did they find your website?
Organic Search Referral Direct
Organic Search: Visitors referred by an unpaid search engine listing e.g. a Google.com search.
Referral: Visitors referred by links on other websites.
Direct: Visitors who visited the site by typing the URL directly into their browser.